I think the idea is extremely interesting, however I found the site currently very confusing (and I did watch the video first, but that didn't really explain enough, for me anyway, of what was going on).
I did a search for picnic basket and although I did get some picnic baskets in the center area, I had models posing lower left, bottles of milk, nesting russian dolls, grass, statues of elephants and all sorts of seemingly unrelated items.
As best I can figure out, the window on the left lets me seed the display if I click on the thumbs underneath. I don't really understand how the star map larger part of the window helps me navigate - what clues do I have other than getting a thumbnail if I hover what sorts of things are where?
I have no idea what to do with the layered pyramid with the top cut off on lower right - it doesn't let me click on a different layer.
I think if your video had some explanations of what was going on it might be easier to follow - there are many areas to look at and I think that while I'm watching one part of the screen in the video, you're doing something elsewhere that actually I should be looking at instead.