I received an email from SWREG offering this for US$40.

MediaChance Dynamic Photo HDR

The demo video is impressive.  There is a trial version, anyone in?

Yes, I suppose, but doesn't Photomatix too?

It would be interesting if someone who is used to HDR editing would test this and give some opinion.  

I've used this software for a couple years and really like it.  Like any other HDR software you have to go easy on the effects of it wont get accepted.

Whitechild@   It feels very much that could be done without a hdr software. Maybe "shadow highlights" in Ps.  Or like a  simple composite of two exposures with layermask.   But ofcourse I haven�t seen the original.

What I understand, it�s the tonemapping that is different (easier) with these softwares.    Im not sure how to get same result in Ps though...

What I understand, it�s the tonemapping that is different (easier) with these softwares.    Im not sure how to get same result in Ps though...

Here,

I am not an expert but I did try it few times, Leaf you should make a video-tutorial on this one

I suggest, do not use JPEG-s use TIFF-s

From one RAW image (as Leaf mentioned).

Develop (optimize) one TIFF for the shadows and a second for the highlights.
1. Set your RAW Converter output to PS as 16 bit files.
2. Clean images, dust spots etc, in PS and save each image as 16bit TIFF.
3. Use: File/Automation/Merge to HDR (I have CS4) to open and merge the TIFFs.

Kone

Or push "shadow/highlights" and play around with settings for 10 sec.     ONE image contains same amount of info nomatter what u do.  Merge or no merge.   

You are right.

Kone

i enjoy doing dynamic range photography . and also play alot with the shad/hi
in PS for non hdr images.

but i would never submit these images to IS. that would be suicidal. as you're sure to get a barrel of rejections due to overprocessed.
otoh, i would send the busload of them to SS who crave these sort of over saturation.

one caution though. if you 're doing people, i would stay away from ext dyn.
not unless you're the type who prefer red shadows 

Here's one I did in Photoshop.  It isn't too hard to create two images to merge together using Camera Raw

Beautiful!

1) You cant submit HDR - HDR is 32bit image in special format
2) You can submit HDRI (that is HDR processed with some tone mapping process into 8bit image)
3) There are various programs to work with HDR
4) True HDRI has LOWER not higher noise then normal exposure, but you have to edit it properly and not push it to the limits in Photomatix
5) You cant create HDR from just one single RAW - it has 12-14bit of data where often are 2-4 bits absolutely useless (unlike what you hear from Canon/Nikon etc.) - that is in best just mid dynamic range very far from 32 bit. You can do pseudo-HDRI from one single RAW, however you dont have to merge etc. - Photomatix can tonemap just one single RAW or you can do it directly in CameraRaw with pushing "fill shadows", "contrast" etc. to very high numbers - you will get something similar to HDRI but with lower dynamic range and often horrible noise and nasty halos.
6) You can use HDR to create unnatural (Im not saying bad) HDRI pictures or to create great natural looking pictures with full dynamic range (and you will not recognize its HDRI) - it depends on what you want. You can create realistic pictures even with Photomatix or create overprocessed horrible things even in PS - just depends on editing.

Excellent Leaf...thanks!