One thing to note in this: the person cited in the article, Rebekka Guleifsdttir, is Flickr's Lise Gagne - an article in the Wall Street Journal even referred to her as "the web's top photographer". Personally, I take exception to this, and view much of her Flickr fame to be the result of her being young, attractive, and quite willing to publish provocative self-portraits in a predominantly male environment. Her work can be good at times, but not that good - there are very many other Flickrites who are much, much better. Give yourself a two minute break from things and click here to see her work.
I had only seen her stock stuff 'till now - i was pleasantly surprised by looking at her art photos. Some of those photos are very good and a few seem to be inspired directly by Francesca Woodman who also was "young, attractive, and quite willing to publish provocative self-portraits", there's nothing wrong with that. When i say inspired i don't mean it in a bad way - meaning influenced by not copied.