Author Topic: Trying to understand how clients operate. (Read 3722 times)

Soumennath · « **on:** June 25, 2014, 12:54 »

Can someone help me understand why some clients would prefer to buy images at much higher rates from Getty Images, when similar images are available in micro stock sites at fraction of the amount?

rimglow · « **Reply #1 on:** June 25, 2014, 13:45 »

A lot of the big ad agencies have contracts with one stock agency. That's the only place the art directors are allowed to spend the company's money. They don't spend time shopping around.

Shelma1 · « **Reply #2 on:** June 25, 2014, 13:46 »

Also, big ad agencies and clients like to have image exclusivity, even if just for a set period while a campaign runs.

Soumennath · « **Reply #3 on:** June 25, 2014, 13:51 »

But exclusive contents can be found on the other micro stock sites as well, like in istock and Dreamstimes. then why the client wouldnt shift to such low cost sites instead of paying so much in Getty Images?

I am asking this because I am making similar money in gettyimages as compared to all other sites put together, whereas the number of downloads in gettyimages is just a fraction.

Is it a possibility that the customers of Gettyimages will vanish away in the course of time?

Sean Locke Photography · « **Reply #4 on:** June 25, 2014, 13:53 »

Quote from: Soumennath on June 25, 2014, 13:51

But exclusive contents can be found on the other micro stock sites as well, like in istock and Dreamstimes. then why the client wouldnt shift to such low cost sites instead of paying so much in Getty Images?

Shelma was referring to RM - micros don't offer image exclusivity.

Getty also has slightly different RF license terms, as well as different customer service that some might find useful for a higher price.

Soumennath · « **Reply #5 on:** June 25, 2014, 14:00 »

OK, Yeah I have noticed RM in Getty images and they pay higher royalties as well. But Gettyimages makes 80% images as RF. And RF does sell very well. I am happy with this. But worried that this honeymoon will be over if these customers shift away.

ShadySue · « **Reply #6 on:** June 25, 2014, 20:27 »

Many buyers seem to have huge discount deals with Getty, so prices and commissions to artists can be extremely low. No doubt many buyers have negotiated discounts to various degrees.