Especially with RF, and most especially with the micro sites, never upload all of the stuff at one time. And never upload all of your best stuff to any single site at one time. Try uploading a bit every month, say. By spacing out your submissions you are hedging yourself against search engine changes which favour newer or older content. Feed them a bit at a time.
Seasonal stuff is best shot in the studio in which case you can shoot it anytime, unless it is editorial. But that would be a different question