The ISSUU app is really worth knowing about.
A while back there was a discussion about magazines - and especially the more obscure hip fashion and lifestyle mags which until recently tended to be available only in capital cities. Now they are all (well many of them) available legally free for the iPad. Plus much of the mainstream stuff too.
ISSUU is back on iOS now and is based on free. It's the whole world of magazines. Also - it looks like a good platform for people who want to publish their portfolios.
If you have got an iPad and you like magazines then you want this app. IMO it is going to be a revolution in the same way in which YouTube was.
PS - also allows downloads for reading offline - e.g. on flights
I've had this for about a week - I came to it via a portfolio which someone sent me. It has taken me a few days to realise just how great this app is. It takes a while to find starts finding stuff.
ISSUU has been around for ages on Android. But I think it is the change of model which has brought it back to iOS that potentially marks the big change.